Lucasfilm’s Industrial Light & Magic (ILM), Ltd. has announced the birth of ILM Experience Lab (ILMxLAB), a new division that draws talents from Lucasfilm, ILM and Skywalker Sound. ILMxLAB combines compelling storytelling, technological innovation and world-class production to create immersive entertainment experiences in augmented reality.
For several years, the company has invested in real-time graphics – building a foundation that would allow images to be produced interactively on a fidelity never seen before. As this new dimension in storytelling unfolds, ILMxLAB will develop virtual reality, augmented reality, real-time for cinema, entertainment theme parks and narrative-based experiences for future platforms.
ILM Experience Lab – ILMxLAB
