Making of: Nike Air Max 1

Emanuele Serra

8 years ago

Oliver Weingarten – ÜberTage|2016: “Developing a full retail package from layout to final for Nikes Air Max 1 Ultra Flyknit launch. We’ll look at mood frames and dive deep into knitting technology both in 3d and real life.” with Matthias Zabiegly, Aixsponza Munich/Germany

Nike Air Max 1 Ultra Flyknit

When Nikes Air Max 1 Ultra Flyknit is hitting the stores “launch” will have a whole new meaning. High up in the sky we don’t loose grip or traction and celebrate the latest killer shoe of Nike in all it’s lightweight glory. Spawning from the visual style of the central animation a whole lot of things were created to form a complete retail package. From the shops window front over engage zones, footwear walls and pedestals all the way to turning our 3d assets into real actual objects to put up in stores – do not worry, the whole range is covered.

Here’s the project on our webpage: aixsponza.com/projects/nike-airmax1
And the process reel: vimeo.com/176474039

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Client: Nike Sportswear | Global Brand Design
Producer: Kate Terrill, Jess Puttermann
Brand Design Director: Nico Sala, Kevin Coatman

for Aixsponza
Producer: Julian Fischer
Creative Director: Manuel Casasola Merkle, Christian Tyroller
Art Director: Moritz Schwind
Artists: Leo Akinbiyi, Joey Camacho, Jens Kindler, Matthias Lein, Fabian Rosenkranz, Moritz Schwind, Jan Sladecko, Benno Verschüren, Ben Watts, Matthias Zabiegly, Santi Zoraidez, Ondrej Zunka
Product Sculpting: Lars Korb
Chief Knitting Advisor: Roxana Schwind
Music: Michael Fakesch, Designingsounds